Knowledge Marketing

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Knowledge Marketing
For more information regarding this transaction contact:
  • Rob Martin Investment Banking 612.260.5850

Lake Street is pleased to announce its client, Knowledge Marketing, a leading provider of audience management software to B2B digital media companies, has been acquired by ESW Capital, one of the largest, privately held enterprise software companies in the world. Knowledge Marketing joins ESW Capital’s portfolio of more than 60 enterprise software companies acquired over the past 10 years.  Lake Street served as exclusive financial advisor to Knowledge Marketing in connection with the transaction.


About Knowledge Marketing

Knowledge Marketing provides a fully integrated, cloud-based Marketing Automation and  Customer Data Platform, used by leading B2B digital media and publishing companies, to manage and monetize their data. Leveraging their expertise in data quality management, Knowledge Marketing’s innovative solutions and services, enable leading media companies to monetize their audiences across the web, mobile, social media and print channels.

About ESW Capital

Based in Austin, Texas, ESW Capital focuses on a strategy of acquiring best-of-breed software solutions. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Aurea, Ignite Technologies, Trilogy, and Versata.


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